We’ve Got a New Look!

When was the last time you checked out our website? If it’s been a while, you should go see the changes we’ve made. We have a totally new look with a new tagline, logo, and color scheme.

Why are we rebranding ourselves, you may ask. Southern Arizona is populated by mostly first, second, and third generation Arizonans. Yes, we do have a rich history of which we are very proud, but it is not a very long one and the majority of our population’s ancestry comes from elsewhere in the country. Consequently, unlike most local genealogical societies, we focus our educational efforts on a wider geographic area than where we are located. Hence, our new tagline: Global Research. Local Education. Your Genealogy. We hope the tagline will help individuals interested in genealogy and family history residing in Tucson understand that we are here to help them no matter where their ancestral roots are planted.

Our new logo, however, symbolizes the pride we feel in our local history. It is based on the state flag of Arizona which “represents the copper star of Arizona rising from a blue field in the face of a setting sun” (quote from legislation). The 13 gold and red rays represent the sun setting over the western desert and the original 13 colonies. Red and gold colors were also carried by Coronado’s Spanish expedition in search of the Seven Cities of Cibola in 1540. The center star signifies copper production. Arizona produces more copper than any other state in the country and one of its nicknames is the Copper State. The field of blue is the same liberty blue as the United States flag. Blue and old gold are also Arizona’s official state colors. For more information about the state symbols of Arizona, visit the Arizona page of the State Symbols USA website.

Head on over to our website and see the difference. Simply click on the Home button at the top of this page or click here. And while you’re there, look at the wonderful lineup of programs and speakers we’ve got for our 2019 calendar year. And check out some of the new member benefits we introduced last year. Membership is only $20 for 12 months. You can’t get a better deal than that!